D&AD Awards 2025: awarded and shortlisted work (677)

This collection brings together 677 awarded and shortlisted works from D&AD Awards 2025, all from 2025. It spans a wide mix of brands and companies, with Apple, AB InBev, Nike, The Coca-Cola Company, Unilever and Google among the most frequent names, and it is led by work from the United Kingdom and the United States, with strong representation from France, Canada, China, Australia, Japan and Brazil. Film is the main medium by a large margin, followed by design and stills, while the most common industries are media and entertainment, technology, food, charity and NGO, and health and pharma. The dominant tones are minimal, cinematic, serious and elegant, and the main themes include identity, technology, health, sport, food and social issue.

A creative can use this archive to compare how different brands and companies approach similar briefs across film, design and stills, and to see how tone shifts between minimal, cinematic, serious and playful work. The range of industries and themes makes it useful for finding references for identity-led, technology-driven, health, sport and food projects, while the country spread shows how these ideas appear across several markets.

AI-written introduction