The best advertising campaigns of 2017 (101)

This collection brings together 101 advertising campaigns from 2017. It spans a wide mix of industries, led by public service, health and pharma, and automotive, with work also appearing across technology, travel and tourism, food, fashion, and drinks. Film is the most common medium, followed by design, stills, and print, with smaller amounts of digital, social, and out-of-home work. The overall tone leans serious and warm, with minimal, playful, uplifting, cinematic, emotional, and elegant pieces also represented. The main themes include health, social issue, aspiration, identity, travel, family, technology, and food.

A creative can use this page to compare how different briefs were handled across formats and moods within the same year. It is useful for finding references that balance message and style, especially when looking for work that feels serious or warm but still clear and memorable. The range of industries and themes makes it helpful for spotting patterns in how campaigns approach health, social issues, aspiration, or identity, while the mix of film, design, stills, and print offers a practical way to study how ideas shift from one medium to another.

AI-written introduction