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The best advertising campaigns from the Netherlands (6, 2025)

This collection brings together six advertising campaigns from the Netherlands, all from 2025. It spans film, design, and out-of-home work, with brands and companies appearing once each across a mix of media and industries. The set leans toward media and entertainment, with one gaming example, and the themes range from technology and sport to community, family, parenthood, and travel. The tone mix is equally varied, moving from energetic and playful to dark, documentary, elegant, epic, gritty, and minimal.

A creative can use this page to compare how Dutch work handles different briefs within the same year and market. It is useful for finding reference points for motion-led pieces, identity work, and campaign ideas that need a specific mood or subject focus. The spread of tones and themes makes it easy to look for contrasts, while the example titles show how different brands and formats can be approached within a compact, current collection.

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The work