The best advertising campaigns from Sweden (6, 2025)

This collection brings together six advertising campaigns from Sweden, all from 2025. It spans a mix of brands and industries, including alcohol, health and pharma, home and furniture, media and entertainment, and retail. The work appears across design, film, print, and stills, with a range of tones from serious and documentary to minimal, cinematic, elegant, irreverent, nostalgic, and playful. The themes point to technology as a recurring thread, alongside celebration, food, health, identity, and nostalgia. The examples include packaging, a museum project, a health-focused piece, a retail idea, and a film festival campaign, showing a broad spread of reference types within one country and one year.

A creative can use this page to compare how different briefs were handled within the same market and time period. The counts make it easy to spot where the collection leans toward certain media, tones, or themes, and where it offers contrast. That can help when looking for references for a new campaign that needs a similar mood, a different format, or a way to connect brand, industry, and message in a clear Swedish context.

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