The best advertising campaigns from Hong Kong (5, 2025)

This collection brings together five advertising campaigns from Hong Kong, all from 2025. The examples span drinks, education, media and entertainment, and travel and tourism, with work for brands such as Dead Poets, Eaton Hotel, for&st, The Hong Kong Polytechnic University School of Design, and The Old Man. Most of the pieces are design-led, with one stills entry, and the titles suggest a mix of campaign, editorial, and menu-related work.

The counts point to a collection shaped by elegant and minimal approaches, with smaller amounts of dark, playful, serious, and warm tones. Themes include celebration, food, love, and technology, so the page offers a compact view of different creative directions within one market. A creative can use it to compare how similar visual styles are applied across different industries and brands, and to find references for tone, format, and design treatment within Hong Kong work.

AI-written introduction