The best out-of-home advertising campaigns (36, 2014–2025)

This collection brings together 36 out-of-home campaigns from 2014 to 2025, covering work for brands across food, health and pharma, automotive, retail, charity and NGO, gaming, public service, and restaurants and fast food. The range includes examples from the United Kingdom, Australia, Brazil, and the Netherlands, with out-of-home as the only media type listed. The counts point to a strong mix of health and food-led ideas, alongside sport, aspiration, technology, community, safety, and sustainability. The tone balance leans toward minimal and playful work, with serious, energetic, provocative, elegant, documentary, and emotional examples also present.

A creative can use this page to compare how different sectors use out-of-home to make a message land quickly and clearly. It is useful for spotting patterns in tone and theme, and for seeing how brands and companies approach the format across different markets. The example titles suggest a spread from practical product-led ideas to more cause-led and identity-driven work, which can help when looking for references for layout, message style, or the overall feel of a campaign.

AI-written introduction