The best print advertising campaigns (178, 2014–2025)

This collection brings together 178 print advertising campaigns from 2014 to 2025. It spans a wide mix of brands and companies, with examples from public service, automotive, health and pharma, charity and NGO, food, media and entertainment, technology, and beauty. The range of themes is broad too, led by social issue, health, identity, technology, and safety, while the tone mix moves between playful, serious, minimal, and provocative. Most works come from the United Kingdom and the United States, with a smaller spread across other countries, showing how print is used across different markets and briefs.

For a creative looking for references, this page offers a clear way to compare how print can handle different subjects and moods within one medium. It can help when shaping ideas for campaigns that need to feel serious or playful, restrained or bold, or when working on topics such as health, identity, safety, or sport. The example titles also suggest a useful spread of editorial, cultural, and brand-led work to study for structure, message, and visual approach.

AI-written introduction