The best advertising campaigns of 2024 (37)

This collection brings together 37 of the best advertising campaigns from 2024. It spans film and design work across a mix of brands, industries, countries and companies, with examples from CANAL+, Unilever, IKEA, Canon and BMW AG. The strongest industry groups are Charity & NGO and Retail, followed by Media & entertainment, Food and Technology. Film is the main medium by a wide margin, and the tone mix leans serious, with cinematic, elegant, energetic, minimal, playful, nostalgic and provocative work also represented. The themes include identity and technology most often, alongside health, social issue, workplace, celebration, climate and family.

A creative can use this page to compare how different categories were handled in the same year and to spot patterns in tone, theme and format. It is useful for finding references that sit between serious and more expressive approaches, or for looking at how film-led campaigns were used across charity, retail, media, food, technology, home, telecom and travel briefs. The spread of companies and countries also helps when searching for work from different production and agency combinations within 2024.

AI-written introduction