The best advertising campaigns of 2025 (687)

This collection brings together 687 advertising campaigns from 2025. It spans a wide mix of brands and companies, with Apple, AB InBev, Nike, The Coca-Cola Company, Unilever and Google among the most frequent names. The work is concentrated in the United Kingdom and the United States, with strong showings from France, Canada, China, Australia, Japan and Brazil. Film is by far the most common medium, followed by design and stills, while media and entertainment, technology, food, charity and NGO, and health and pharma are the leading industries. The most common themes are identity and technology, with health, sport, food and social issue also well represented. The tone range leans toward minimal, cinematic, serious and elegant, alongside playful and warm work.

For a creative looking for references, this page offers a broad view of how 2025 campaigns were shaped across different sectors and formats. It can help compare how similar themes are handled in film, design and stills, or how a minimal approach differs from a more cinematic or playful one. The spread of countries and company names also makes it useful for finding work from different markets and production styles, while the example titles show the range from brand-led campaigns to more unusual and concept-driven pieces.

AI-written introduction