The best alcohol advertising campaigns (71, 2014–2025)

This collection brings together 71 alcohol advertising campaigns from 2014 to 2025. It includes work for a range of brands, led by AB InBev, Heineken, Diageo, Molson Coors, and Pernod Ricard, and it spans several countries, with the United Kingdom appearing most often, followed by China, Canada, Colombia, and the United States. Film is the most common medium, with stills also well represented, while print, design, digital, out-of-home, and social appear in smaller numbers. The tone mix leans playful, elegant, minimal, and cinematic, and the most common themes include celebration, food, identity, friendship, and travel.

A creative can use this page to compare how alcohol brands are presented across different formats, markets, and moods. It is useful for finding references that balance a clear brand message with a specific tone, whether the need is warm and celebratory, restrained and minimal, or more irreverent and energetic. The examples also show how the category can move between film-led storytelling and stills-led presentation, which helps when shaping new work for a campaign, a launch, or a broader brand platform.

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