The best fashion advertising campaigns (50, 2015–2025)

This collection brings together 50 fashion advertising campaigns from 2015 to 2025. It spans a range of brands and companies across France, the United Kingdom, Australia, Canada, and India, with film as the most common medium, followed by print, stills, design, social, and digital work. The set leans toward identity and aspiration, with sport also appearing often, while health and nostalgia show up less frequently. The tone mix is led by minimal, elegant, and cinematic work, alongside playful and serious examples, with a smaller number of provocative, energetic, and irreverent pieces.

A creative can use this page to compare how fashion campaigns shift across media, tone, and theme while staying within the same industry. The examples show a broad range of approaches, from brand-led film and print to more design and social formats, making it useful for finding references that feel restrained, polished, expressive, or more direct. It is a practical starting point for spotting patterns in how fashion work presents identity, style, and aspiration across different markets and production contexts.

AI-written introduction