The best charity & NGO advertising campaigns (139, 2014–2025)

This collection brings together 139 charity and NGO campaigns from 2014 to 2025. It spans a wide mix of brands and companies, with the strongest presence from the United Kingdom, followed by the United States and Canada. Film is the main medium, supported by print, stills, design, digital, out-of-home and audio. The work leans toward serious tones, with provocative, minimal, emotional and warm approaches also appearing often. Common themes include social issues, health, community, climate, identity, safety, sustainability and workplace topics.

For a creative looking for references, the page offers a broad view of how charity and NGO ideas are framed across different markets and formats. It is useful for comparing how campaigns handle difficult subjects, how they balance seriousness with warmth or uplift, and how the same sector can be expressed through film, print or design. Example works such as The Last Photo, Haraka Baraka, Party Crashers and The Inaccessible Font show the range of subjects and styles represented here.

AI-written introduction