The best drinks advertising campaigns (84, 2015–2025)

This collection brings together 84 drinks advertising campaigns from 2015 to 2025. It spans a wide mix of brands, led by The Coca-Cola Company, Coca Cola, AB InBev, Liquid Death, and PepsiCo, and includes work from companies such as Ogilvy New York, GUT Buenos Aires, and BBDO Guerrero. Film is the most common medium, with design, print, stills, and smaller amounts of experiential, digital, out-of-home, and social work also represented. The most common themes are food and sport, with tones that lean warm, minimal, playful, serious, and cinematic. The examples suggest a range from product-led pieces to more concept-driven campaigns across several countries, including the United Kingdom and the United States.

A creative can use this page to compare how drinks brands are presented across different formats, tones, and themes. It is useful for finding references when shaping a film idea, a visual system, a print route, or a campaign that needs to balance appetite appeal, energy, and brand personality. The spread of companies and countries also helps show how the category is handled in different markets, while the tone and theme counts make it easier to look for work that feels warm, elegant, or more serious, depending on the brief.

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