The best health & pharma advertising campaigns (112, 2014–2025)

This collection gathers 112 health and pharma campaigns from 2014 to 2025. It brings together work for a wide mix of brands and companies across the United Kingdom, the United States, New Zealand and several other countries. Film is the most common medium, with stills and print also well represented, alongside smaller amounts of design, digital, out-of-home and social work. The themes are led by health, with social issue, identity and technology appearing often too. The tone mix ranges from serious and playful to minimal, provocative and cinematic.

A creative can use this page to compare how health and pharma ideas are handled across different formats, markets and moods. The examples suggest a field that can be direct, emotional, visual or concept-led, so it is useful for finding references for campaigns that need to balance clarity with personality. It can also help when looking for ways to frame sensitive topics, product stories or broader health messages in styles that feel distinct but still grounded in the category.

AI-written introduction