The best retail advertising campaigns (109, 2015–2025)

This collection brings together 109 retail advertising campaigns from 2015 to 2025. It is led by IKEA, with other brands such as Amazon, Lidl, Co-op, FINN.no, HandrunMart, Hornbach, and IKEA Canada appearing as well. The work is spread across several countries, with the United Kingdom most common, followed by Japan, Canada, France, and the United States. Film is the main medium, alongside design, stills, social, out-of-home, casefilm, digital, and print. The most common tones are warm and playful, and the leading themes include family, celebration, love, identity, aspiration, technology, community, and food.

A creative can use this page to see how retail work shifts between emotional, minimal, serious, and cinematic approaches while staying grounded in everyday subjects. The mix of brands, companies, countries, and media makes it useful for comparing different ways to frame retail ideas, from film-led stories to simpler design or stills executions. It is a practical reference point for finding patterns in tone and theme, and for spotting how similar retail messages are handled across different markets and formats.

AI-written introduction