The best automotive advertising campaigns (96, 2014–2025)

This collection brings together 96 automotive campaigns from 2014 to 2025. It spans a wide mix of brands, with Renault Group, Ford Motor Company, Stellantis and Volkswagen appearing most often, and it includes work from several countries led by France and the United States. Film is the main medium, supported by print, stills, design, out-of-home, digital, experiential and social work. The set leans toward minimal and cinematic tones, with playful, elegant and serious approaches also well represented. Common themes include aspiration and technology, followed by travel, safety and sport.

A creative can use this page to compare how automotive ideas are framed across different formats and markets, and to see how the same industry can shift between minimal, cinematic and more playful or documentary styles. The spread of companies and countries makes it useful for finding reference points for brand launches, product stories, mobility ideas and broader campaign thinking. The example titles show how the archive covers a range of campaign types within the category, from product-led work to more concept-driven pieces.

AI-written introduction