The best beauty advertising campaigns (51, 2014–2025)

This collection brings together 51 beauty campaigns from 2014 to 2025. It includes work for brands such as Unilever, The Ordinary, Aesop, Natura, and Sephora, with examples like LUX IN HER NAME, Midnight Rainbows, Code My Crown, Natura Ryos, and The Visa Loophole. The set spans several countries, led by Brazil and the United States, and also includes Australia, the United Kingdom, Japan, Italy, Puerto Rico, and Singapore. Film is the most common medium, followed by print and stills, with a smaller number of design, digital, out-of-home, and casefilm pieces. The most common themes are identity, aspiration, health, family, community, parenthood, social issue, and sustainability, while the tones lean toward elegant, minimal, warm, serious, documentary, playful, cinematic, and uplifting.

A creative can use this page to compare how beauty brands frame identity and care across different markets and formats. The counts make it easy to spot where film-led storytelling is strongest, where more restrained or elegant approaches appear, and how serious or documentary tones sit alongside warmer and more playful ones. It is a useful reference set for shaping campaigns around personal expression, health, family life, and social or sustainability themes, while also seeing how agencies and production companies have handled similar briefs across the category.

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