The best finance & insurance advertising campaigns (51, 2015–2025)

This collection brings together 51 finance and insurance campaigns from 2015 to 2025. It spans film, stills, print, design, and digital work, with finance and insurance as the only industry. The examples show a mix of brands such as Mastercard, Coinbase, Centraal Beheer, AXA, and BNP Paribas, and the country spread includes the United States and United Kingdom alongside Brazil, India, Malaysia, and Thailand. The most common tones are serious and minimal, with playful, warm, cinematic, documentary, emotional, and energetic work also present. Themes cluster around safety and social issue, then aspiration, family, technology, workplace, community, and parenthood. The page also includes work from a range of companies, including McCann Poland and several other agencies and production partners.

A creative can use this page to compare how financial brands approach similar problems across different media and markets. The mix of tones and themes makes it useful for finding references that feel serious or minimal, or for looking at more warm, playful, or cinematic directions. It can also help when shaping ideas around family, safety, technology, or workplace topics, while checking how those ideas are handled in film, stills, print, design, or digital formats.

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